A colorful infographic titled 'The Loyalty Journey' illustrating four steps: Join, Earn Rewards, Redeem, Level Up, and Stay Loyal. Each step has an associated icon and description explaining the process of loyalty program engagement, rewards, and benefits.

Loyalty Rewards

At Liesel’s Loop, every ball of yarn you choose, every colour you fall in love with, and every project you dream up becomes part of your story — and ours. Our Loyalty Program is our way of wrapping you in a little extra joy as you create.

Whether you’re just starting your Loop journey or you’ve been with us through many cosy makes, your support means the world. This Loyalty Rewards program celebrates that.

How It Works!

You earn rewards based on your lifetime online spend at Liesel’s Loop. Every purchase brings you closer to the next tier — and once you reach a tier, it’s yours forever. No resets. No expiry. Just ongoing appreciation.

Your tier unlocks special discounts, perks, and delightful surprises along the way, designed to make your creative adventures even more magical.

Whenever you shop through our website, your total online spend now unlocks extra savings.

You earn rewards based on your lifetime online spend at Liesel’s Loop. Every purchase brings you closer to the next tier — and once you reach a tier, it’s yours forever. No resets. No expiry. Just ongoing appreciation.

Your tier unlocks discounts designed to make your yarn adventures even more magical.

What are the tiers?

Logo of A Little Loop, featuring a stylized ball of yarn above the text.

A Little Loop

Spend $250+ lifetime A gentle welcome into the Loop community

  • 5% off eligible orders

  • A warm “thank you” email celebrating your first milestone

A coffee cup with a heart on it, a ball of yarn, and a ball of striped yarn, with the text 'Cosy Loop' below.

Cosy Loop

Spend $500+ lifetime You’re settling in, and we love to see it

  • 10% off eligible orders

  • Early access to select shop sales

  • A cosy surprise now and then

Illustration of a plush knit loop in a ball, labeled 'Plush Loop', with a black background and small decorative stars.

Plush Loop

Spend $1,000+ lifetime Your yarn journey is blossoming beautifully

  • 15% off eligible orders

  • Priority access to limited colourways

  • Occasional VIP-only treats

Illustration of an endless loop symbol with the words "Endless Loop" underneath.

Endless Loop (Top Tier)

Spend $2,000+ lifetime You’ve reached the heart of the Loop — and you’re here to stay

  • 20% off eligible orders, always

  • Early access to every sale, major update, and restock

  • Priority customer care

  • Secret sales and VIP-only surprises

  • Special treat each year

Once you reach the Endless Loop, you keep these perks forever. Your status never resets — because your support never stops mattering.

Frequently Asked Questions

  • To join the loyalty program, you will need to have an account with us and ensure that you tick the “Sign up for news and updates” box. Otherwise, you will miss out on receiving your email with your discount code. Your purchases automatically count toward your lifetime spend.

    Remember to check the spam / junk folder for your email.

  • Never. Once you reach a tier, it’s yours forever — no resets, no deadlines, no pressure.

  • You will receive progress emails when you are nearing the next tier.

    At the moment, your loyalty progress isn’t visible in your online account. If you’d like an update on your tier, simply email us and we’ll confirm it for you right away.

  • No. Your lifetime spend is exactly that — lifetime. It keeps growing as long as you shop with us.

  • You unlock the Endless Loop, our permanent VIP tier. You’ll enjoy 20% off eligible orders, early access to updates, priority care, and ongoing milestone celebrations.

  • No. Once you’re in the Endless Loop, you’re part of it forever.

  • Yes! You’ll still receive milestone celebrations as your lifetime spend grows — think mini skeins, stitch markers, early access, and other joyful surprises.

  • Yes! Discount codes will be emailed to you after you have reached your rewards tier and is needed at checkout to claim your discount.

    • Quick Support: Reach out to us via our contact page if your discount code isn't showing up in your inbox.

    • Fast Assistance: We will personally locate your reward or code and supply it to you in no time.

  • Your discount applies to all eligible items. Some limited-edition or on-sale items may be excluded, but we’ll always make that clear.

    Exclude gift cards.

  • In most cases, discounts don’t stack. If a promotion is running, you may need to work out which option gives you the best value.

  • After you reach the top tier, certain lifetime-spend amounts unlock small surprises. You’ll get an email when you hit one.

  • Tier discounts are tied to your account, but milestone gifts (like mini skeins or stitch markers) are yours to use, gift, or stash as you please.

  • We’re always here to help. Send us a message anytime — we love chatting yarn, colour, and all things Loop.

    loopwithus@lieselsloop.com.au

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Earn Rewards now - Start Shopping
Earn Rewards now - Start Shopping